Including a blog on your website can improve your rankings and help set you apart from others in your industry (lending to your credibility and highlighting your expertise), but only if you produce relevant content. You might want to write about your favorite restaurants, but that won’t help your rankings if you own a nail salon.
So how do you create relevant content? How do you know which topics to write about and which topics to avoid? How do you know which topics will attract readers to your websites? Here are seven tips for generating relevant blog topics:
- FAQs: What questions do you hear most often? If you’re not sure, visit your competitors’ websites and visit their frequently asked questions section. Find out what people want to know, then answer their questions on your blog.
- Highlight Your Services: What services do you offer? Pick one, then highlight it, but don’t just talk about what you do. Explain how your service stands out, be it speed, efficiency, or a money-back guarantee. Help your readers understand what you do, but also give them a reason to hire you to do it.
- Feature Industry Changes: Is there a new standard within your profession? Are there new tools or rules? Take some time to highlight those changes. Talk about what it means for you and what it means for your clients and customers.
- Feature an Employee or Client: Did one of your employees go above and beyond? Did a client have a good experience that he/she would like to share? Ask if they’d consent to an interview, or if they’d like to write about their experience and your services (make sure to include a photo of them on the post!).
- Host a Guest: Just because it’s your blog doesn’t mean you have to write all of the posts. Invite other industry professionals to contribute.
- Read Blogs: What are other industry professionals talking about? Why not talk about the same topics on your blog? I’m not advocating copying someone else’s post, but writing about the same topic – from your point-of-view and in your own voice – is fair game.
- Ask: When all else fails, ask your contemporaries, clients, and friends what they’d like to read about on your blog. Their answers might surprise you, which will give you surprising new topics.
These simple tips can help you easily create dozens of relevant blog topics that will not only add content to your website, but will showcase your knowledge and understanding of your profession. Happy blogging!
Do you have any other topic-finding tips that have worked for you? Please share!
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