Running a business requires more than one skill set. It’s not enough to create the products your selling or provide a certain service – you also need to have a good understanding of finances, accounting, marketing, customer service, etc.
Or you need to know someone else who understands those things.
As a copywriter, I love to share tips about how businesses and organizations can improve their online presence, but there’s more to it than just writing. That’s why I’m partnering with two other professionals who have the knowledge and experience it takes to strengthen a brand. I’m excited to announce my partnership with graphic designer Sierra Kellermeyer of S. Kellermeyer Designs and social media strategist Leslie Krukowski of Black Dog Business Group.
Sierra Kellermeyer who helps business owners who are tired of their marketing efforts pulling “okay” results. She helps them stand out online by designing a noteworthy visual brand that attracts their ideal clients effortlessly. She says, “My favorite part of brand design is the marriage of creativity and strategy. I’m not simply creating something beautiful, I’m creating something beautiful that works and has a purpose.”
There’s a lot of misconception about visual branding, with people thinking it’s just about looking good, but it’s more than that. “Your visual brand is a communication tool, and if you’re only trying to make something that looks nice, rather than telling your audience about your business, you’re missing out.”
Sierra will be sharing her visual branding tips in February, May, August, and November. In the meantime, you can find her online at:
Leslie Krukowski is the principal, CEO, and main consultant of Black Dog Business Group. She graduated from the University of Michigan with a degree in English and sub-concentrations in both marketing and business management. After spending several years in management, marketing, and social media marketing positions, she received a Master’s Degree in Administration.
Leslie understands the power of social media (having attracted out-of-state clients through her effective use of posts and hashtags), and she wants to help other business owners learn how to harness it too. By staying up-to-date with algorithms, trends, and social media best practices, she has helped businesses grow their audiences and improve sales.
Leslie will be sharing her social media tips in March, June, September, and December. You can find her online at:
I’ll still be sharing my content tips as well, but I’m thrilled to be able to offer so much more on this blog, and I hope you’ll join us to learn more about how you can strengthen your online presence!
Do you have any questions for the experts? If so, please leave a comment below!
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