That’s essentially what social media sites provide – an opportunity to promote events, share information, and connect with your clients all without having to pay for the service.
But is free worth it if it doesn’t work?
Suppose you own a flower shop, and someone volunteers to work for you for free, but she spends all of her time making sandwiches. Are her free services worth it?
Unfortunately, that happens all the time with social media. People set up accounts and start sharing information, but they don’t attract new customers or increase their online traffic. At that point, you’re not paying anything for the service, but you end up wasting time on something that isn’t benefiting your business.
So what’s the secret to successful social media marketing?
Content. Not just well-written content, but shareable, valuable content.
Susanna Gebauer at The Social Ms puts it this way:
If you do not have great content to build your social media marketing, what will happen is the following:
- People will not follow you, because they don’t get anything useful from you
- People will not help you build your brand and share your posts, because there is nothing to share
- Your accounts will not grow
- Your results will not be what you were looking for
Are you still not sure that content matters? Click here to read Gerbauer’s thoughts in “The Importance of Content in Social Media Marketing.”
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