Write Now Editing

  • Home
  • About Me
  • Editing Services
  • Testimonials
  • Resources
  • Blog
  • Contact Me

The Importance of Content in Social Media Marketing (via The Social Ms)

March 5, 2018 by Karin Beery Leave a Comment

FREE MARKETING!

That’s essentially what social media sites provide – an opportunity to promote events, share information, and connect with your clients all without having to pay for the service.

But is free worth it if it doesn’t work?

Suppose you own a flower shop, and someone volunteers to work for you for free, but she spends all of her time making sandwiches. Are her free services worth it?

Unfortunately, that happens all the time with social media. People set up accounts and start sharing information, but they don’t attract new customers or increase their online traffic. At that point, you’re not paying anything for the service, but you end up wasting time on something that isn’t benefiting your business.

So what’s the secret to successful social media marketing?

Content. Not just well-written content, but shareable, valuable content.

Susanna Gebauer at The Social Ms puts it this way:

If you do not have great content to build your social media marketing, what will happen is the following:

  • People will not follow you, because they don’t get anything useful from you
  • People will not help you build your brand and share your posts, because there is nothing to share
  • Your accounts will not grow
  • Your results will not be what you were looking for

Are you still not sure that content matters? Click here to read Gerbauer’s thoughts in “The Importance of Content in Social Media Marketing.”

Did you find this information helpful? Sign up now to receive more business writing and entrepreneurial tips right in your inbox! And don’t forget to connect with me on Facebook!

Filed Under: content, social media Tagged With: content marketing, digital marketing, social media marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get Noticed for the Right Reasons!

Learn how (and why) one easy fix will keep agents and publishers reading your manuscript. It's not a secret, but it might surprise you!

Enter your email to receive this 2-page PDF with the easiest way to make a great first impression, and get monthly tips, book reviews, and author interviews.

ABOUT ME

Editor. Teacher. Novelist.
A passionate lover of fiction, Karin doesn't just write novels, she helps others write their best stories! A certified substantive editor with the Christian Editor Connection, her goal is to help authors to put her out of business by equipping them with the tools they need to become better writers.

Contact Me

Connect

  • Facebook
  • LinkedIn
  • Twitter

Copywriting

Karin understood my advertising and marketing writing needs and accomplished the project in record time. She asked all the right questions up front to equip herself with enough … [more]

Editing

Substantive Fiction Editing: A substantive edit looks at the big picture. Start here to tackle the big issues before moving on to the nit-picky details. Substantive edits not only point out … [more]

Author Page

Lover of all things fiction, I also love University of Michigan football, the Detroit Lions, Tigers, and Red Wings, kayaking, gluten-free cupcakes, and my husband.

Resources

Fiction: Substantive Editing Classes Substantive Editing for Fiction 101 In Substantive Fiction Editing 101, we’ll look at the basics of a well-written novel and learn how to help our … [more]

© Copyright 2015 Write Now Editing · All Rights Reserved · Design by Pink Haired Pixels/Carol Jones Media

· All Logos & Trademark Belongs To Their Respective Owners·