It’s never been easier to stay in touch with your customers and clients! Between websites, social media, and the good old-fashioned phone, there’s no reason not to communicate … except that many people don’t necessarily know how to communicate well!
When I asked other business owners what they needed help writing, it shocked me to have so many people say ‘emails’ – I just assumed everyone knew how to write one. Not only is that not true (you can find 5 Things Your Business Emails Need here), it means that many people still haven’t figured out the best way to write and automated emails.
What is an automated email?
Kathy Widenhouse at Word Wise Tips: Home of the Nonprofit Copywriter explains:
- They are written, loaded, and scheduled ahead of time (versus in real time)
- They are sent to an email list or a segment of a list
- They are managed in email list software like Constant Contact or Mail Chimp
Why would you need to send these types of emails? Two reasons:
Learning when and how to write and send these emails can help you maintain better relationships with your current clients (and, hopefully, lay the groundwork for establishing new ones).
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