Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
I’ve studied copy writing before, so I know the benefits of using a story in your marketing copy. This book, however, dives deep into the story to show you how to tell it well and maximize your efforts. Then it goes a step forward with some suggestions on how to implement your story in your website, promotional materials, newsletter, etc.
I love the book. The explanations are clear and easy to replicate, and the examples are easy to understand. I’ve been brand-less for a while. Now I’m excited to apply what I’ve learned and to see what I can do with the information I’ve gleaned form this book.