It’s hard to be in business these days without at least one social media account. Pinterest boards, Instagram photos, Facebook status updates. No matter what you do, it’s possible to write better social media posts that will help you connect more with your audience. (And it might surprise you to find out how many of these don’t actually have anything to do with writing!)
Here are five quick ways for you to create better social media posts:
- Use Images. Nothing attracts attention like a good looking photo. I learned that lesson when writing for the local newspaper. It didn’t matter how well-written my story was; the front page, above-the-fold story went to the most relevant article with the best picture. The same is true online. People often notice pictures before they notice headlines, especially when the photos appear first when scrolling down a screen. Adding a good quality photo will make a good first impression.
- Ask Questions. When you share information, people will read it and move on. When you share information (or an opinion) then ask questions about it, you give people a reason to interact. Next time you post something, ask a related question and see what happens.
- Get Personal. Not tell-people-about-your-new-underwear personal, but don’t be afraid to show the person behind the business. You can even show the animals behind the business! If you check out my Facebook author page, you’ll see a picture of my editing assistant – she has four legs and her name’s Midgie. I also have a typing assistant and a motivational coach (Bucket and Cooper) who make appearances. Letting people see “the man behind the curtain” will help them relate to you on a social level.
- Exercise Self-control. Some days you’re online and every click takes you to a new, interesting article/video/meme that you’re sure your audience will love. Be kind to them, though – don’t post everything on one day or within one hour. Either save the links for later, or take advantage of scheduling features and programs. Your readers will thank you for not taking over their news feeds.
- Proofread. (Because I had to include one writing-related tip.) Before you post or schedule, take a few seconds to make sure there aren’t any typos (especially when posting from your phone!). You can edit some posts later, but catching mistakes before you post them will make sure everyone receives the same great first impression.
Taking a few extra minutes to do these five things can help you create social media posts that should attract more attention and stimulate more engagement. Do you have any other tips that have worked for your social media audience? Please let us know!
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