Most business owners know that they need a website, but not everyone understands the importance of a blog. Every blog post increases your site’s footprint by adding pages. You boost your reputation as an expert by providing valuable advice. You shorten your sales cycle because you’ve let potential customers gather their own information through your site and posts. Plus, adding new, relevant content pushes you toward the top of internet search results.
Among those who realize the importance of a blog, however, many still struggle with content and frequency. Blogs are a great way to promote your business, but only if they’re maintained and updated regularly.
So, what makes a “good” blog?
Simple – good content shared on a regular basis. Essentially there are three main components of a good blog:
- Posting Regularly (at least once a week)
- Attention-Grabbing Titles
- Good Writing!
What’s “good” blog writing?
Blog writing differs from article writing, promotional writing, or fiction writing. There’s a different audience online than there is at the library. If you want to get their attention, know how to do it. Here’s what you need to know about good blog writing:
- Keep your posts short: 200-600 words, tops.
- Write to the 8th grade reading level: don’t use big words when short ones will do.
- Use short paragraphs: 3-5 sentences.
- Use photos whenever possible.
- Leave plenty of white space (that’s exactly what you think – open space on your blog)
- Include subtitles and bullet points/lists.
- Use action words (use! write! leave!).
- End with a call to action.
If it’s that easy, why don’t more people do it?
Because it really isn’t easy. Starting and maintaining a blog requires commitment and a basic level of understanding that not many business owners have time for – they’re busy running their businesses. Investing time in a blog, however, can be worth the effort when it makes it easier for your clients to find and trust you.
If you’re still not sure that you have the time to invest, consider investing some money. A professional copywriter can help you create relevant, attention-grabbing content that will boost your website and connect you with your customers. If you’d like to know how – or if you’re still not convinced – contact me at firstname.lastname@example.org to see how I can help.
QUESTION FOR YOU:
Do you have a blog? How well do you maintain it?