Write Now Editing

  • Home
  • About Me
  • Editing Services
  • Testimonials
  • Resources
  • Blog
  • Contact Me

Copywriting: 3 Steps to a Better FAQ Page

February 27, 2017 by Karin Beery Leave a Comment

As soon as people find out what you do for a living – whether it’s writing, finances, or exterminating – they will inevitably start asking for tips and wondering about best practices. After a while, you’ll start hearing many of the same questions. Those are your frequently asked questions, and they’re the perfect questions to add to your website on a FAQ page.

So how do you put together a good FAQ page? It takes a little more than just knowing the questions. You want to make sure your page not only presents the questions, but also answers them in a way that helps people. Here’s how you can create an effective FAQ page in three quick steps:

  • Compile your list of questions. To create an exhaustive list, include the questions you’ve heard, but also ask people what they want to know. There may be some questions out there that many people have but have been afraid to ask.
  • Answer the questions, then edit them. Chances are, your first answers will be more technical and professional than you want them to be. When you read through your answers, try to read them from the point-of-view of a person who’s doesn’t know anything about your business – that includes cutting (or explaining) any specialized terms or phrases that you frequently use (those definitions may even work as separate FAQs).
  • Get an outside opinion. When it comes to FAQs, it’s extremely important (and helpful) to have someone else read the questions and answers for you. Since your target audience is people who don’t understand your profession, make sure you talk without someone outside of your profession. They’ll help you spot confusion and inconsistencies that you may not see.

When you take these three steps, you’ll see your FAQ page come together in a way that will reach the people you need it to reach.

Are there any questions you still have about putting together an FAQ page?

Filed Under: best practices, copywriting

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get Noticed for the Right Reasons!

Learn how (and why) one easy fix will keep agents and publishers reading your manuscript. It's not a secret, but it might surprise you!

Enter your email to receive this 2-page PDF with the easiest way to make a great first impression, and get monthly tips, book reviews, and author interviews.

ABOUT ME

Editor. Teacher. Novelist.
A passionate lover of fiction, Karin doesn't just write novels, she helps others write their best stories! A certified substantive editor with the Christian Editor Connection, her goal is to help authors to put her out of business by equipping them with the tools they need to become better writers.

Contact Me

Connect

  • Facebook
  • LinkedIn
  • Twitter

Copywriting

Karin understood my advertising and marketing writing needs and accomplished the project in record time. She asked all the right questions up front to equip herself with enough … [more]

Editing

Substantive Fiction Editing: A substantive edit looks at the big picture. Start here to tackle the big issues before moving on to the nit-picky details. Substantive edits not only point out … [more]

Author Page

Lover of all things fiction, I also love University of Michigan football, the Detroit Lions, Tigers, and Red Wings, kayaking, gluten-free cupcakes, and my husband.

Resources

Fiction: Substantive Editing Classes Substantive Editing for Fiction 101 In Substantive Fiction Editing 101, we’ll look at the basics of a well-written novel and learn how to help our … [more]

© Copyright 2015 Write Now Editing · All Rights Reserved · Design by Pink Haired Pixels/Carol Jones Media

· All Logos & Trademark Belongs To Their Respective Owners·