As soon as people find out what you do for a living – whether it’s writing, finances, or exterminating – they will inevitably start asking for tips and wondering about best practices. After a while, you’ll start hearing many of the same questions. Those are your frequently asked questions, and they’re the perfect questions to add to your website on a FAQ page.
So how do you put together a good FAQ page? It takes a little more than just knowing the questions. You want to make sure your page not only presents the questions, but also answers them in a way that helps people. Here’s how you can create an effective FAQ page in three quick steps:
- Compile your list of questions. To create an exhaustive list, include the questions you’ve heard, but also ask people what they want to know. There may be some questions out there that many people have but have been afraid to ask.
- Answer the questions, then edit them. Chances are, your first answers will be more technical and professional than you want them to be. When you read through your answers, try to read them from the point-of-view of a person who’s doesn’t know anything about your business – that includes cutting (or explaining) any specialized terms or phrases that you frequently use (those definitions may even work as separate FAQs).
- Get an outside opinion. When it comes to FAQs, it’s extremely important (and helpful) to have someone else read the questions and answers for you. Since your target audience is people who don’t understand your profession, make sure you talk without someone outside of your profession. They’ll help you spot confusion and inconsistencies that you may not see.
When you take these three steps, you’ll see your FAQ page come together in a way that will reach the people you need it to reach.
Are there any questions you still have about putting together an FAQ page?