Write Now Editing

  • Home
  • About Me
  • Editing Services
  • Testimonials
  • Resources
  • Blog
  • Contact Me

Grow Your Audience With Guest Blogging

May 29, 2017 by Karin Beery Leave a Comment

When you want to expand your audience, consider tapping in to someone else’s.

In order to expand your on-line reach, you need to get your content in front of more people: the more people who know about you, the better your chances for getting noticed. But how do you expand your audience?

You could buy followers on Twitter and Facebook, but those aren’t quality leads (which just wastes money). You could trying following everyone and everything on social media, but (again!) those won’t be quality leads, so you’ll end up wasting time.

One simple way to grow your audience is to tap in to someone else’s. You can do that by writing guest posts for other people’s blogs. Don’t ask just anyone with a blog, though. Be strategic in who you contact. These three tips will help you make the most of your guest post.

1. Make sure their blog is relevant to what you do. Sharing recipes on a mommy blog will get your name out there, but it won’t show your expertise as a graphic designer. If your goal is to promote your brand, keep your blog posts relevant. Look for people in your industry or in the industries you service.
2. Make sure they have an audience. If there are only six people reading the blog and the author doesn’t share links via social media, you’re probably wasting your time. The goal is to help get your name out there. If another blog has thousands of readers, plus they tweet all posts out to their tens-of-thousands of Twitter followers, pitch them an idea.
3. Make sure you’re contributing to the blog, not just advertising. Your blog post should show your expertise while supporting the goal of the blog. If you send an in-your-face-promotion, it’s not really a blog post, it’s an ad. Don’t be surprised if you’re not invited back (or not published on the blog at all).

Not sure how to find blogs you can write for? Ask around in your Facebook groups, at local networking events, or in any associations where you have membership. Offer your services and see what happens!

Would you like to receive tips like these (plus interviews, ideas, and other tricks) right in your inbox? Sign up now for the Write Now Editing newsletter – weekly posts sent right to you, plus the free, 2-page PDF that will show you exactly when (and how often!) you should be sending press releases! Sign up today!

Filed Under: blogging, entrepreneur, guest blogger

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get Noticed for the Right Reasons!

Learn how (and why) one easy fix will keep agents and publishers reading your manuscript. It's not a secret, but it might surprise you!

Enter your email to receive this 2-page PDF with the easiest way to make a great first impression, and get monthly tips, book reviews, and author interviews.

ABOUT ME

Editor. Teacher. Novelist.
A passionate lover of fiction, Karin doesn't just write novels, she helps others write their best stories! A certified substantive editor with the Christian Editor Connection, her goal is to help authors to put her out of business by equipping them with the tools they need to become better writers.

Contact Me

Connect

  • Facebook
  • LinkedIn
  • Twitter

Copywriting

Karin understood my advertising and marketing writing needs and accomplished the project in record time. She asked all the right questions up front to equip herself with enough … [more]

Editing

Substantive Fiction Editing: A substantive edit looks at the big picture. Start here to tackle the big issues before moving on to the nit-picky details. Substantive edits not only point out … [more]

Author Page

Lover of all things fiction, I also love University of Michigan football, the Detroit Lions, Tigers, and Red Wings, kayaking, gluten-free cupcakes, and my husband.

Resources

Fiction: Substantive Editing Classes Substantive Editing for Fiction 101 In Substantive Fiction Editing 101, we’ll look at the basics of a well-written novel and learn how to help our … [more]

© Copyright 2015 Write Now Editing · All Rights Reserved · Design by Pink Haired Pixels/Carol Jones Media

· All Logos & Trademark Belongs To Their Respective Owners·