Write Now Editing

  • Home
  • About Me
  • Editing Services
  • Testimonials
  • Resources
  • Blog
  • Copywriting
  • Contact Me

7 Tips for Finding Topics for Your Blog

September 25, 2017 by Karin Beery Leave a Comment

Including a blog on your website can improve your rankings and help set you apart from others in your industry (lending to your credibility and highlighting your expertise), but only if you produce relevant content. You might want to write about your favorite restaurants, but that won’t help your rankings if you own a nail salon.

So how do you create relevant content? How do you know which topics to write about and which topics to avoid? How do you know which topics will attract readers to your websites? Here are seven tips for generating relevant blog topics:

  1. FAQs: What questions do you hear most often? If you’re not sure, visit your competitors’ websites and visit their frequently asked questions section. Find out what people want to know, then answer their questions on your blog.
  2. Highlight Your Services: What services do you offer? Pick one, then highlight it, but don’t just talk about what you do. Explain how your service stands out, be it speed, efficiency, or a money-back guarantee. Help your readers understand what you do, but also give them a reason to hire you to do it.
  3. Feature Industry Changes: Is there a new standard within your profession? Are there new tools or rules? Take some time to highlight those changes. Talk about what it means for you and what it means for your clients and customers.
  4. Feature an Employee or Client: Did one of your employees go above and beyond? Did a client have a good experience that he/she would like to share? Ask if they’d consent to an interview, or if they’d like to write about their experience and your services (make sure to include a photo of them on the post!).
  5. Host a Guest: Just because it’s your blog doesn’t mean you have to write all of the posts. Invite other industry professionals to contribute.
  6. Read Blogs: What are other industry professionals talking about? Why not talk about the same topics on your blog? I’m not advocating copying someone else’s post, but writing about the same topic – from your point-of-view and in your own voice – is fair game.
  7. Ask: When all else fails, ask your contemporaries, clients, and friends what they’d like to read about on your blog. Their answers might surprise you, which will give you surprising new topics.

These simple tips can help you easily create dozens of relevant blog topics that will not only add content to your website, but will showcase your knowledge and understanding of your profession. Happy blogging!

Do you have any other topic-finding tips that have worked for you? Please share!

Did you find this information helpful? Sign up now to receive more business writing and entrepreneurial tips right in your inbox! And don’t forget to connect with me on Facebook!

Filed Under: copywriting

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

10 Times You Should Be Sending a Press Release

Download this 2-page, easy-to-read PDF that will show you how often you can get your name out there - don't miss another opportunity to promote yourself!

Enter your email address to sign up and receive your FREE copy today!

ABOUT ME

Editor. Teacher. Novelist.
A passionate lover of fiction, Karin doesn't just write novels, she helps others write their best stories! A certified substantive editor with the Christian Editor Connection, her goal is to help authors to put her out of business by equipping them with the tools they need to become better writers.

Contact Me

Connect

  • Facebook
  • LinkedIn
  • Twitter

Copywriting

Karin understood my advertising and marketing writing needs and accomplished the project in record time. She asked all the right questions up front to equip herself with enough … [more]

Editing

Substantive Fiction Editing: A substantive edit looks at the big picture. Start here to tackle the big issues before moving on to the nit-picky details. Substantive edits not only point out … [more]

Author Page

Lover of all things fiction, I also love University of Michigan football, the Detroit Lions, Tigers, and Red Wings, kayaking, gluten-free cupcakes, and my husband.

Resources

Press Release Tool Kit Stop waiting and hoping for people to notice you and your organization! With this Press Release Tool Kit, you’ll learn to apply the step-by-step process I use to … [more]

© Copyright 2015 Write Now Editing · All Rights Reserved · Design by Pink Haired Pixels/Carol Jones Media

· All Logos & Trademark Belongs To Their Respective Owners·