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Discovering Your Benefits

April 16, 2018 by Karin Beery Leave a Comment

Thanks to the advent of the internet, it’s possible to find a blog post, video, or podcast that will tell you how to do pretty much anything, from making your own fireworks to cutting your own hair (I’m not endorsing either of these links, I’m just making a point).

With so much information available to anyone, it’s important now more than ever to know and advertise your benefits, not just your services. It’s not enough to tell your clients what you do – you need to tell them how you can make their lives easier and why hiring you will be better for their business. It’s not about your services, it’s about your benefits.

For example, I write and edit, but what benefits do I provide to my clients?

  1. An outside perspective: Most business owners are so familiar with their industry that they use words and descriptions that make sense to them but might actually be confusing to others. I can help them avoid that confusion.
  2. Targeting: Every industry has a different target audience – daycares will want to target parents while retirement communities will need to reach an older crowd – and there’s a different way to talk to each of those audiences. I can help tailor the language and the message for each unique audience.
  3. Time savings: Business owners have better things to do with their time than write website pages, especially when it takes a week or two to find the time to write. Not only can I do the writing for them, but I can write it faster (because I do it every day!).

To figure out your benefits, ask yourself these questions:

  • How can I save my clients time?
  • How can I save them money?
  • How can I make their lives easier?
  • How can I help them meet deadlines?
  • How can I help them find clients?

Those are your benefits, and that’s what they want to know! Any electrician can rewire their houses – tell them why hiring you will make their lives better.

What benefits do you provide to your clients?

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Filed Under: best practices, copywriting, writing

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ABOUT ME

Editor. Teacher. Novelist.
A passionate lover of fiction, Karin doesn't just write novels, she helps others write their best stories! A certified substantive editor with the Christian Editor Connection, her goal is to help authors to put her out of business by equipping them with the tools they need to become better writers.

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Karin understood my advertising and marketing writing needs and accomplished the project in record time. She asked all the right questions up front to equip herself with enough … [more]

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Substantive Fiction Editing: A substantive edit looks at the big picture. Start here to tackle the big issues before moving on to the nit-picky details. Substantive edits not only point out … [more]

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Lover of all things fiction, I also love University of Michigan football, the Detroit Lions, Tigers, and Red Wings, kayaking, gluten-free cupcakes, and my husband.

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Press Release Tool Kit Stop waiting and hoping for people to notice you and your organization! With this Press Release Tool Kit, you’ll learn to apply the step-by-step process I use to … [more]

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