Passing college writing classes does not mean you have the tools to write effective web content. Fear not! That doesn’t mean you can’t pick up those tools, you just need to know where to find them.
One such place is Custom Fit Online, where writer Erica Osburn shared a blog post about writing and editing website content. Not business content, website content. Why? Because people who read blogs are not necessarily the same people who read brochures, so you need to know how to reach those people.
As Osburn puts it, “Editing your content for the web requires acknowledging, first and foremost, that people use and read web content for different reasons than print. Once you understand that basic difference, you can edit your content (and, ideally, compose your content) with a focused approach.”
After she helps you identify your audience, her post includes some of the writing tips you (hopefully) learned in school (such as writing actively – don’t let the report be read by Jane), but it also includes online-specific writing tips, including:
- Chunk It Up
- Use the Inverted Pyramid
- Be a Perfectionist … And Give it a Rest
I am, of course, more than happy to help organizations and businesses with their content if this is too overwhelming or you’re not sure if you have the time to learn how to use your new tools properly. Applying Osburn’s tips, however, should help you create quality content that works.
For more advice from Osburn, click here to read “Tips for Editing Web Content.” Or contact me directly to see how I can help you create website content that attracts and keeps your readers’ attention.
Did you find this information helpful? Sign up now to receive more business writing and entrepreneurial tips right in your inbox! And don’t forget to connect with me on Facebook!