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Writing Email Tips: Understand Two Types of Business Emails (via Word Wise Tips)

May 7, 2018 by Karin Beery Leave a Comment

It’s never been easier to stay in touch with your customers and clients! Between websites, social media, and the good old-fashioned phone, there’s no reason not to communicate … except that many people don’t necessarily know how to communicate well!

When I asked other business owners what they needed help writing, it shocked me to have so many people say ‘emails’ – I just assumed everyone knew how to write one. Not only is that not true (you can find 5 Things Your Business Emails Need here), it means that many people still haven’t figured out the best way to write and automated emails.

What is an automated email?

Kathy Widenhouse at Word Wise Tips: Home of the Nonprofit Copywriter explains:

  • They are written, loaded, and scheduled ahead of time (versus in real time)
  • They are sent to an email list or a segment of a list
  • They are managed in email list software like Constant Contact or Mail Chimp

Why would you need to send these types of emails? Two reasons:

  1. Marketing
  2. Notifications

Learning when and how to write and send these emails can help you maintain better relationships with your current clients (and, hopefully, lay the groundwork for establishing new ones).

Click here to see what Widenhouse has to say about understanding these two types of business emails!

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Filed Under: best practices, email, writing Tagged With: automated emails, communication, content marketing, newsletters

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A passionate lover of fiction, Karin doesn't just write novels, she helps others write their best stories! A certified substantive editor with the Christian Editor Connection, her goal is to help authors to put her out of business by equipping them with the tools they need to become better writers.

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