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Building a Story Brand by Donald Miller (book review)

August 23, 2019 by Karin Beery Leave a Comment

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


I’ve studied copy writing before, so I know the benefits of using a story in your marketing copy. This book, however, dives deep into the story to show you how to tell it well and maximize your efforts. Then it goes a step forward with some suggestions on how to implement your story in your website, promotional materials, newsletter, etc.

I love the book. The explanations are clear and easy to replicate, and the examples are easy to understand. I’ve been brand-less for a while. Now I’m excited to apply what I’ve learned and to see what I can do with the information I’ve gleaned form this book.

Pick up your own copy here!

Filed Under: best practices, book reviews, copywriting Tagged With: branding, content marketing, copywriting, Donald Miller, marketing, StoryBrand

Writing Email Tips: Understand Two Types of Business Emails (via Word Wise Tips)

May 7, 2018 by Karin Beery Leave a Comment

It’s never been easier to stay in touch with your customers and clients! Between websites, social media, and the good old-fashioned phone, there’s no reason not to communicate … except that many people don’t necessarily know how to communicate well!

When I asked other business owners what they needed help writing, it shocked me to have so many people say ‘emails’ – I just assumed everyone knew how to write one. Not only is that not true (you can find 5 Things Your Business Emails Need here), it means that many people still haven’t figured out the best way to write and automated emails.

What is an automated email?

Kathy Widenhouse at Word Wise Tips: Home of the Nonprofit Copywriter explains:

  • They are written, loaded, and scheduled ahead of time (versus in real time)
  • They are sent to an email list or a segment of a list
  • They are managed in email list software like Constant Contact or Mail Chimp

Why would you need to send these types of emails? Two reasons:

  1. Marketing
  2. Notifications

Learning when and how to write and send these emails can help you maintain better relationships with your current clients (and, hopefully, lay the groundwork for establishing new ones).

Click here to see what Widenhouse has to say about understanding these two types of business emails!

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Filed Under: best practices, email, writing Tagged With: automated emails, communication, content marketing, newsletters

What is Content Curation and When Should Your Business Use It? (via Envisager Studios)

April 30, 2018 by Karin Beery Leave a Comment

Are you struggling to find time to create new, original content for your website and social media accounts? Maybe it’s time to consider switching from content marketing to content curation.

Not sure what that means?

Hazel Burgess explains on Envisager.net that:

“Content marketing includes creating new content (by you) whereas content curation is a compilation of existing content from various sources and does not include creating new content.”

What does that mean for you?

  • Providing relevant, interesting information (without having to create it all)
  • Keeping your customers (current and future!) engaged with your business
  • Sharing high-quality content without having to hire another employee

“What is Content Curation and When Should Your Business Use It?” by Hazel Burgess – click here to see if it’s right for you!

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Filed Under: best practices, content Tagged With: content curation, content marketing

The Importance of Content in Social Media Marketing (via The Social Ms)

March 5, 2018 by Karin Beery Leave a Comment

FREE MARKETING!

That’s essentially what social media sites provide – an opportunity to promote events, share information, and connect with your clients all without having to pay for the service.

But is free worth it if it doesn’t work?

Suppose you own a flower shop, and someone volunteers to work for you for free, but she spends all of her time making sandwiches. Are her free services worth it?

Unfortunately, that happens all the time with social media. People set up accounts and start sharing information, but they don’t attract new customers or increase their online traffic. At that point, you’re not paying anything for the service, but you end up wasting time on something that isn’t benefiting your business.

So what’s the secret to successful social media marketing?

Content. Not just well-written content, but shareable, valuable content.

Susanna Gebauer at The Social Ms puts it this way:

If you do not have great content to build your social media marketing, what will happen is the following:

  • People will not follow you, because they don’t get anything useful from you
  • People will not help you build your brand and share your posts, because there is nothing to share
  • Your accounts will not grow
  • Your results will not be what you were looking for

Are you still not sure that content matters? Click here to read Gerbauer’s thoughts in “The Importance of Content in Social Media Marketing.”

Did you find this information helpful? Sign up now to receive more business writing and entrepreneurial tips right in your inbox! And don’t forget to connect with me on Facebook!

Filed Under: content, social media Tagged With: content marketing, digital marketing, social media marketing

10 Times You Should Be Sending a Press Release

Download this 2-page, easy-to-read PDF that will show you how often you can get your name out there - don't miss another opportunity to promote yourself!

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ABOUT ME

Editor. Teacher. Novelist.
A passionate lover of fiction, Karin doesn't just write novels, she helps others write their best stories! A certified substantive editor with the Christian Editor Connection, her goal is to help authors to put her out of business by equipping them with the tools they need to become better writers.

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Copywriting

Karin understood my advertising and marketing writing needs and accomplished the project in record time. She asked all the right questions up front to equip herself with enough … [more]

Editing

Substantive Fiction Editing: A substantive edit looks at the big picture. Start here to tackle the big issues before moving on to the nit-picky details. Substantive edits not only point out … [more]

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Lover of all things fiction, I also love University of Michigan football, the Detroit Lions, Tigers, and Red Wings, kayaking, gluten-free cupcakes, and my husband.

Resources

Fiction Editing Classes (via the PEN Institute) Substantive Editing for Fiction 101 In Substantive Fiction Editing 101, we’ll look at the basics of a well-written novel and learn how to … [more]

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