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Building a Story Brand by Donald Miller (book review)

August 23, 2019 by Karin Beery Leave a Comment

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


I’ve studied copy writing before, so I know the benefits of using a story in your marketing copy. This book, however, dives deep into the story to show you how to tell it well and maximize your efforts. Then it goes a step forward with some suggestions on how to implement your story in your website, promotional materials, newsletter, etc.

I love the book. The explanations are clear and easy to replicate, and the examples are easy to understand. I’ve been brand-less for a while. Now I’m excited to apply what I’ve learned and to see what I can do with the information I’ve gleaned form this book.

Pick up your own copy here!

Filed Under: best practices, book reviews, copywriting Tagged With: branding, content marketing, copywriting, Donald Miller, marketing, StoryBrand

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ABOUT ME

Editor. Teacher. Novelist.
A passionate lover of fiction, Karin doesn't just write novels, she helps others write their best stories! A certified substantive editor with the Christian Editor Connection, her goal is to help authors to put her out of business by equipping them with the tools they need to become better writers.

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Karin understood my advertising and marketing writing needs and accomplished the project in record time. She asked all the right questions up front to equip herself with enough … [more]

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